First Lien HELOC
Driving 5X Revenue Growth Through Paid Ads & Custom Data Infrastructure
Built a custom data infrastructure and high-performance paid advertising strategy that drove exponential revenue growth in the financial services sector.
The Foundation
First Lien HELOC
01 — The Foundation
Custom data infrastructure first
Lending is won on attribution. We built bespoke data infrastructure to track every dollar from click to closed loan — the foundation that made aggressive scaling safe.
02 — The Velocity
A paid engine tuned to profit
With clean data feeding the algorithms, we scaled paid acquisition hard — optimizing to real revenue, not vanity clicks, until monthly sales cleared six figures.
03 — The Growth
Five times the revenue
Infrastructure plus precision media compounded into exponential growth — a 5X lift in revenue in one of the most competitive corners of financial services.
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