How a Commercial Cleaning Company Increased Engagement by 37% with a Targeted SMS Campaign
- One-Step SMS Blast Campaign
Overview
JAN-PRO Cleaning and Disinfecting in Southeast Louisiana faced difficulties in re-engaging franchise leads who were unresponsive or undecided. To address this, a targeted one-step SMS Blast campaign was implemented, designed to reflect the regional franchise developer’s tone and create a personal connection. The campaign’s strategic execution led to a 37% engagement rate, with 5 leads successfully booking appointments. This approach effectively re-engaged leads and increased both appointments and overall engagement.
Problem
JAN-PRO Cleaning and Disinfecting in Southeast Louisiana faced the challenge of re-engaging potential franchise leads who were either unresponsive, uncommitted, or undecided. These leads had initially expressed interest but had not yet moved forward by booking a disclosure meeting, submitting a franchise application, or completing the process. The goal was to effectively push these prospects “over the fence” and motivate them to take the necessary actions toward franchise ownership. To resolve this, a targeted strategy was developed and implemented to re-engage these leads and increase conversion via an SMS-specific campaign, knowing full well that this is the most effective way to reach them.
Solution
Drive conversion with a single-step text blast
A strategic one-step SMS Blast campaign was executed with the goal of creating an authentic and engaging experience. The messaging was crafted to reflect the regional franchise developer’s tone and voice, enhancing its personal touch while keeping administrative tasks streamlined through automation. Sent in a strategically timed batch of 30, the campaign ensured that replies were promptly processed and leads converted efficiently. With tracking capabilities integrated into the CMP, responses were managed quickly, fostering a sense of urgency and connection.
Outcome
The SMS Blast campaign delivered impressive results, with 37% of the 66 responses showing interest in the franchise opportunity. Out of these, 5 leads successfully booked appointments. The campaign’s performance metrics highlighted the effectiveness of the personalized approach in re-engaging leads and driving measurable results.
Engagement
37% of the 66 responses indicated interest in the franchise opportunity.
Appointments
5 leads successfully booked appointments.
Performance
The campaign achieved excellent performance metrics, demonstrating the effectiveness of the personalized approach.
